Internet killed the TV Star!
As I finished watching my TiVo’ed episode of Dexter from sunday night, there was a little blurb after the show to logon to Showtime.com for extra footage of “The Dark Defender”. If you’re a fan, you will know what I’m talking about. And if you’re not a fan, don’t worry, that’s not what this post is about.
I’ve been noticing this “plug” on almost all the shows that I watch. Even though it is not that much television, I’m sure networks are driving as much traffic to the internet as possible. Why? The reason is simple. With our TiVo/DVR infilteration on the rise, advertisers are getting the most bang for their buck online. One, you cannot fast-forward through the ads. And Two, the internet community simply inherited the format of seeing content surrounded by ads.
Moreover, I read some time back that internet usage is overtaking television viewership in some cities. I definitely fall under that category. What does this mean for the tech community? Any ad-based startup is bound to do well. All the major ones were already swallowed by the giants - Google bought Doubleclick, Microsoft bagged aQuantitive and Yahoo, not quite far behind, snagged Right Media.
There’s also been a tremendous amount of buzz/funding for ad startups targeting online videos. Needless to say, this sector is not drying up anytime soon.
With companies realizing that the internet is where audiences are more captive, more and more money is going to be pumped into online advertising….hmmm, Google’s $650+ stock price is looking pretty good right now.
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